Welcome to the Palace of Dragons, fabulous sponsorship opportunities await!

Dragons is this year’s major exhibition at the Royal Pavilion running from the 28 March – 01 November 2026 exploring the power, beauty and mystery of the world’s most iconic mythical creatures through an immersive family friendly experience.

Visitors will step into a world of flight, fantasy and magic, and marvel at these mythical beasts inspired by ancient folklore, symbolism, and tradition that watch over the Royal Pavilion. Families will go on a dragon quest, hear dragons roar and search for dragon eggs. An exciting programme of events throughout the year includes an Easter trail and egg hunt, Palace of Dragons Banquet, Dungeons & Dragons live event and Curator talks.

A special display Fire and Water: Dreaming of Dragons, will take visitors on a journey around the world, revealing how dragons have captured people’s imagination in European and Asian cultures, showcasing rare objects from our collections.

We are offering 3 exciting sponsorship packages for Dragons

• Dreaming of Dragons display & talks sponsor
• Easter family trail & egg hunt sponsor
• Palace of Dragons Banquet sponsor

Sponsorship benefits include

• A unique opportunity to promote your brand to UK and International audiences at one of Britain’s most iconic attractions.
• Brand alignment with a Royal Palace, famous internationally for its unique history and design.
• Multiple marketing, PR and social media engagement opportunities generating significant brand reach of over 5 million people
• Unique VIP benefits for sponsors, such as free admission tickets, promotional offers and discounts on venue hire