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Various rolls of wrapping paper with Royal Pavilion wallpaper design
Licensing at The Royal Pavilion

Discover one of Britain’s most extraordinary decorative worlds.

Work with us to reveal the Pavilion’s treasures and bring bold designs, rich stories and visual drama to your brand.

The Royal Pavilion is a complete decorative world, a fantasy palace made real, alive with atmosphere, spectacle and story. Created as a seaside party palace for George, Prince of Wales, later King George IV, the Pavilion reflects the extravagance of Regency society, where architecture, interiors and ornament combine in a richly immersive setting of colour, craftsmanship and theatrical excess.

Get in touch

Interested in becoming a Royal Pavilion Licensing Partner?

Email BrandLicensing@rpmt.org.uk

Royal Pavilion Music Room, view from the ground looking up to the chandeliers and ceiling

As a coherent creative world, the Pavilion combines patterns, motifs and ornament as part of a bigger story. Its bold colour, global influences and maximalist style create a wealth of opportunities for discovery and translation into original, distinctive products with context, character and strong market appeal.

We work with commercial partners who draw on these assets to create products that feel relevant to today and generate vital income to preserve this remarkable building.

Royal Pavilion Music Room, view from the ground looking up to the chandeliers and ceiling
Sunflower carpet from the Saloon in the Royal Pavilion

Licensing partners benefit from

  • Revealing the treasures of the Royal Pavilion to create original, stand-out products for your brand.
  • Using The Royal Pavilion’s unique assets to engage consumers appreciative of culture and heritage.
  • Access to distinctive designs and the opportunity to translate them into contemporary market-ready collections.
  • Powerful storytelling enabled by our rich narratives, provenance and curatorial expertise.
  • Creative collaboration, product development guidance and potential retail support through our onsite and online shops
  • Association with one of Britain’s most distinctive and highly recognisable landmarks and demonstrably supporting work to preserve our cultural heritage for future generations.

If you’d like to explore the many opportunities to work with the Pavilion’s imagery and brand assets please get in touch, we’d love to hear from you.

Email BrandLicensing@rpmt.org.uk

Royal Pavilion wallpaper
Current licensing partners
Allyson McDermott Chinoiserie Panels brand licensing image

Allyson McDermott – maker of and leading British expert in the conservation and study of historic wallpapers.

Allyson McDermott Chinoiserie Panels

 

“The Royal Pavilion is a complete decorative world. Working with the original wallpapers from Queen Victoria’s bedroom has been an extraordinary experience. It is a privilege to bring these remarkable designs to new audiences, allowing their craftsmanship, beauty and story to be appreciated in a fresh contemporary context.”
Allyson McDermott Chinoiserie Panels brand licensing image
Flame Tree Publishing brand licensing image

Flame Tree Publishing – Notebooks, greetings cards & calendars featuring the Pavilion’s bright, bold designs.

Flame Tree Publishing

“We’re delighted to work with The Royal Pavilion. Its bold colour, rich ornament and dramatic designs bring real impact to our stationery and calendar ranges. These extraordinary interiors translate beautifully for contemporary audiences and continue to prove highly popular with our customers.”
Flame Tree Publishing brand licensing image
Vieunite brand licensing image Stylish interior of living room with design pink velvet sofa, elegant pouf, coffee table, posters, plant, pillows, decorations and elegant personal accessories. Modern home decor and home staging. Template.

Vieunite – Bringing art to life with Digital Canvas

Vieunite

“The Vieunite partnership with The Royal Pavilion has opened access to one of Britain’s most spectacular decorative environments. It has enabled us to share its bold and richly detailed designs on our innovative Textura digital canvas, bringing them to contemporary audiences in a beautiful new format.”
Vieunite brand licensing image Stylish interior of living room with design pink velvet sofa, elegant pouf, coffee table, posters, plant, pillows, decorations and elegant personal accessories. Modern home decor and home staging. Template.
Royal Pavilion tableware in the William IV room.
Royal Pavilion tableware in the William IV room.
Royal Pavilion tableware in the Banqueting Room long table.
Royal Pavilion tableware in the Banqueting Room long table.
Royal Pavilion soaps in the Great Kitchen.
Royal Pavilion soaps in the Great Kitchen.
Royal Pavilion silk scarves in the Long Gallery.
Royal Pavilion silk scarves in the Long Gallery.
Royal Pavilion mugs in the Kings Apartment.
Royal Pavilion mugs in the Kings Apartment.
Royal Pavilion mug and tray in the Yellow Bow Room.
Royal Pavilion mug and tray in the Yellow Bow Room.
Royal Pavilion jigsaw in the Music Room Gallery.
Royal Pavilion jigsaw in the Music Room Gallery.
Royal Pavilion jams in the Great Kitchen.
Royal Pavilion jams in the Great Kitchen.
Royal Pavilion folded tea towels in the Great Kitchen.
Royal Pavilion folded tea towels in the Great Kitchen.
Royal Pavilion socks in the Great Kitchen. Seven pairs of socks are pegged to a line against the white brick tiles of the Great Kitchen. Each pair of socks has a different pattern of the wallpaper within the Royal Pavilion
Royal Pavilion socks in the Great Kitchen. Seven pairs of socks are pegged to a line against the white brick tiles of the Great Kitchen. Each pair of socks has a different pattern of the wallpaper within the Royal Pavilion