On this Day, 26 March 1836: New Golden Boots promise Justice for the Poor

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Proving that fair trade and ethical retail have a long history, this advertisement from the New Golden Boots shoe shop promises more than just comfortable shoes. Railing against ‘cheap shops’ that squeeze their producers from an honest wage, this shop in North Street promises to provide ‘Justice for the Poor’.

Image of newspaper script

From the Brighton Herald 26 March 1836.

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