All of our websites use ‘cookies’. These are small data files which are stored on your device in order to improve the functionality and management of the site.

Below is an explanation of the cookies we use on this site and elsewhere, and how Royal Pavilion & Museums manages this information. As these cookies are commonly used across the web, we recommend disabling cookies in your browser if you do not wish them to be installed on your device.

Google Analytics

We use Google Analytics to record anonymised data about how this website is used. This enables us to measure how many people use the website, how they reach the site, and what pages they visit.

This information helps us improve the website for our users. It also enables us to report to funders about how well the site is performing.

Google Analytics does not allow us to view individual user details; it only enables us to analyse patterns of behaviour across multiple users. It collects users’ IP addresses, but solely for the purpose of analysing where in the world people are using this site.


This website is built with WordPress. This relies on cookies for basic management tasks, such as identifying whether a user is logged into the website.

The Cookie Consent plugin uses cookies to identify whether a user has seen the pop-up notification.

The WooCommerce extension which runs our online shop uses cookies to remember basket information.


We occasionally use cookies to measure the success of paid advertising campaign. The purpose of these is to measure where users have responded to an advert and then returned to purchase a ticket or product at a later date. This helps us to ensure that our advertising spend is being used effectively and generates genuine revenue for the charity.

The cookies we use are:

  • Facebook Pixel
  • Google Ads conversion tracking