Festive public art project unveiled in Brighton Museum to celebrate 40 years of The Snowman™

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Photocall and press invite

4 December 2018 @ 11.15am


My Snowman

Festive public art project unveiled in Brighton Museum to celebrate 40 years of The Snowman





  • Fans of The Snowman™ have shared their own festive memories
  • Iconic flying scene will be recreated from thousands of photographs
  • Huge photo mosaic will be exhibited in Brighton and auctioned for Sussex charity


In celebration of the 40th anniversary of The Snowman, a giant mosaic of the unforgettable ‘flying scene’ made up of thousands of individual festive photos will be unveiled in Brighton Museum.

Penguin Ventures (part of Penguin Random House) has partnered with The Peoples Picture to create My Snowman™ by artist Helen Marshall to celebrate the enduring Christmas classic book.

The new image of the Snowman flying through the skies with the boy will be revealed to the public for the first time at Brighton Museum & Art Gallery on Tuesday 4 December 2018 and will remain on show until January 6 2019 to complement the existing exhibition of Raymond Briggs’ original artwork. A digital version of the mosaic will also launch online, allowing participants to zoom in and find their own photograph.

A very special exhibition of artworks, which pay homage to Raymond Briggs, will be revealed alongside the My Snowman mural.  Come along to find out more….

The Snowman™ was created and illustrated by Raymond Briggs in 1978, narrated entirely through hand drawn illustrations; it tells the magical story of a boy whose snowman comes to life. Loved by generations, fans of The Snowman™ have been invited to upload photographs of their fondest festive memories or moments from the past 40 years to form this giant tribute piece.


Founder of The People’s Picture Helen Marshall said; “I have really enjoyed seeing everybody’s submissions roll in one by one for My Snowman. The pictures as a whole reveal the full range of human emotion expressing love, loss and celebration which are the ultimate themes of The Snowman story.

“Some of the pictures also have stories that are compelling and important. There’s been an overwhelming response from the public and we’ve loved looking through the images together. It’s been incredibly moving to see such varied photographs submitted alongside personal stories and family memories.”

Izzy Richardson, Head of Brand for The Snowman said “Creating a unique piece of artwork made up of photographs from members of the public is an incredible way to pay tribute to Raymond Briggs’ beloved Snowman in the anniversary year.  We have been absolutely thrilled with the response to this project; to see so many magical memories shared by Snowman fans already are demonstrative of the intrinsic role The Snowman plays in our festive traditions every year, and some of the stories shared have been extremely touching.”

The final artwork will be donated to Raymond’s charity of choice Chestnut Tree House  to be auctioned off as part of their annual festive fundraising initiative. Chestnut Tree House is a children’s charity providing hospice care services and community support for children and young people with progressive life-shortening conditions throughout East and West Sussex, Brighton and Hove and South East Hampshire.

RSVP caroline.sutton@brighton-hove.gov.uk

Notes for editors

The Snowman™ character will be available for photographs in the gallery as well as children from a local primary school.

Artist Helen Marshall of The People’s Picture will be available for images and interviews.

About Brighton Museum & Art Gallery

Brighton Museum & Art Gallery, part of Brighton & Hove City Council, is located in the Royal Pavilion garden, at the heart of the city’s cultural quarter. Its diverse collections bring together the arts and history to tell stories about the city and the world we live in.

Admission charge payable, Members free

For further information or interviews please contact Caroline Sutton on caroline.sutton@brighton-hove.gov.uk or + 44 (0)1273 296718.  Please note that I work Monday – Thursday. For urgent enquiries in my absence please contact museums.marketing@brighton-hove.gov.uk or 03000 290906.

About The Snowman™
The Snowman was created and illustrated by Raymond Briggs as a picture book, narrated entirely through hand-drawn illustrations and was first published in 1978. Now one of the world’s most popular picture books, The Snowman has sold in excess of 5.5 million copies globally and has been translated into 21 languages. The Snowman was adapted for screen by producer John Coates and was first broadcast on Channel 4’s inaugural year in 1982.  The Oscar-nominated animation has been broadcast every Christmas since. The sequel, The Snowman and The Snowdog premiered on Channel 4 on Christmas Eve 2012. The Snowman™ brand enjoys an international audience with publishing, global broadcast, live events and a successful consumer products programme managed by Penguin Ventures (part of Penguin Random House).

Penguin Ventures will be celebrating 40 years of The Snowman through a range of exciting collaborations and the launch of special edition anniversary products. A nationwide programme of events including live and orchestral performances, exhibitions and unique immersive experiences will ensure that families have the opportunity to come together to share in, and celebrate the magic of The Snowman in 2018.



Snowman Enterprises Limited (SEL) is a Penguin Random House company.

thesnowman.com | @officialthesnowman

About The People’s Picture

Every picture tells a story.
The People’s Picture is a photography and design studio from British artist Helen Marshall. Every artwork is made up of thousands of photos yet every single one tells a story.
As an artist-led studio practice we create innovative photo artworks and installations at the leading edge of design and technology. Pictures are powerful. People connect with pictures. People share their memories, dreams and celebrate through pictures.
We are experts in visual storytelling, digital photo mosaics and bringing communities together to create, celebrate and own their unique legacy.
Popular icons and faces are featured as the emblems of our time. Commissions include queens, footballers, soldiers, and the average person on the street.


About Chestnut Tree House

Chestnut Tree House is the children’s hospice for Sussex and South East Hampshire, caring for around 300 children and young people. All have life-shortening conditions that mean they are unlikely to reach adulthood.

From providing a few hours respite from the round-the-clock responsibilities of caring for a sick child to supporting families through some of their toughest moments, Chestnut Tree House provides care at their purpose-built hospice near Arundel, West Sussex, and in families’ own homes across Sussex and South East Hampshire.

It costs over £3.9 million every year to provide these specialist care services and less than 6% of that comes from central Government. All care is offered to families free of charge, so Chestnut Tree House relies heavily on the generosity of the local community. For today. For tomorrow. For the Now.